What a particle physicist do when everything else fails

10. Subtract infinity

9. Add heavy fermions

8. Set all fermion masses to zero

7. Invent another symmetry

6. Throw it on the lattice

5. Blame it to the Planck scale

4. Recall the success of the SM

3. Invoke the Anthropic Principle

2. Wave hands a lot, speak with a strong accent

1. Manipulate the data

(From Dorigo's blog)

I would add one more point:

0. Claim that String Theory will solve the problem.